EXECUTIVE COACHING · TEAM COACHING · WORKSHOPS · TRANSFORMATION
Why good judgment fails under pressure.
Coaching and behavioral economics for leadership, negotiation and transformation – for the moments when analysis alone isn’t enough.
Behavioral economics is the psychology of real decisions.
Where I come in.
Executive Coaching & Sparring
Coaching for founders, CEOs and decision-makers who need to make clear calls under uncertainty, growth or pressure – direct, candid, peer to peer.
Team Coaching
For teams whose problem isn’t competence – it’s roles, conflicts and what goes unsaid.
Applied Psychology Workshops
Decision psychology, bias literacy, negotiation and self-leadership – for executives, teams and legal professionals.
Transformation Advisory
Change rarely fails because of strategy. It fails because of behavior. I work alongside leadership through the transformation – including in coaching roles.
Experience from real cases, not from case studies & books.
Legal tech · CEO & Co-Founder
Building and leading a legal-tech company: international expansion, product development and decisions under real pressure.
Transformation · Transformation Manager
International transformation consulting (Berlin · Hong Kong · Dubai): turnaround, restructuring and pre-exit transformation on behalf of investors – hard structural work, combined with team coaching and facilitation.
Hospitality · Executive sparring
Sparring with the founder and managing director on strategic decisions, including scaling the franchise model with partners beyond the home market.
What clients and partners say
What sets Alexander apart is his ability to connect with people, whether it's clients, colleagues, or partners, he builds trust quickly and fosters collaboration with ease. His working style is both motivating and grounded, inspiring those around him to bring their best, keeping the team aligned and focused.
What I particularly value about the coaching sessions with Alex is that he doesn’t try to sell me “his solutions”. Instead, he asks the right questions and helps me find clarity and the right path myself.
One example: facing an important strategic decision, I felt I had to choose between two options. Through our conversation it became clear that there was a third option that hadn’t even been on my radar.
A third voice is on its way – pending approval.
I don’t stop at personality. I analyze decision patterns under pressure.
Understand the context
What is really at stake? Which economic, emotional and organizational forces are at work?
Recognize patterns
Which biases, incentives, roles and unspoken dynamics influence decisions?
Create clarity
What can actually be decided? What is being avoided? Where is analysis used as cover for what is really a behavioral issue?
Enable action
Which next steps are small enough to get done and clear enough to make a difference?
I know decisions from three worlds.
Business logic
19 years of finance and strategy consulting, 100+ ventures supported, certified accountant (IHK) and M&A experience.
Leadership
Almost six years as CEO and co-founder of a legal-tech company, international expansion and work under real pressure.
Psychology
Business psychology, behavioral economics and decision psychology. Solution-focused, systemic coaching to ICF standards.
I work where good analysis meets human behavior.
When analysis alone is no longer enough, my work begins.
The first step is a conversation.
A decision, a conflict, a change: you don’t need to have it figured out yet. Twenty-five minutes are enough for a first assessment – even if the answer is “this isn’t a case for coaching”.